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Privacy Policy

This privacy policy sets out how Best for Baby Ltd uses and protects any information that you give us when you use this website.Best for Baby Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Best for Baby Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

For the purposes of the Data Protection Act 1998, we, Best for Baby Ltd, Old Leake, Lincolnshire, PE22 9QU are a data controller. References in this Privacy Policy to “we”, “us” and “our” means Best for Baby Ltd, Old Leake, Lincolnshire, PE22 9QU. 

This Privacy Policy sets out the types of personal information we may collect from you directly or through use of our website (“personal data”), how and when we may do so and what we will do with this personal data including who we may disclose it to. This Privacy Policy may be amended or added to from time to time. The latest version will appear on our website. We will only process personal data as set out in this Privacy Policy (as amended or added to) or otherwise notified to or agreed by you or as we are otherwise permitted to do in accordance with the Data Protection Act 1998.

What we collect

Depending on how and for what purpose we are collecting personal data from you, this will include one or more of the following items;

  • Name, address, telephone number(s) (home, work and mobile) and e-mail address of the person making the purchase and, where different, the recipient
  • Name, address, telephone number(s) (home, work and mobile) and e-mail address of any person other than the purchaser of the product from whom we are asked to collect any part of the payment due
  • Delivery and billing address
  • Collection address (where a product is being returned)
  • Credit or debit card details
  • Expected or actual date of birth and gender of the child
  • Information about any computer used to access our website (such as the IP address)
  • E-mail addresses of the recipients of a Gift List
  • Information about siblings and lifestyle
  • Details of a complaint
  • Information collected when you visit our website (whether or not you make a purchase) by “cookies” or other internet technology as described in greater detail below

You must ensure all personal data you provide to us is true and accurate when provided. You agree not to impersonate any other person or to use a false name or personal details which you are not authorised to use.

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
  • Who will we disclose your personal data to?

In order to fulfil the purposes set out above, we may disclose your personal data to the following third parties;

  • The carrier who will deliver your product or collect it from you where we have arranged this
  • Someone to whom you have asked us to disclose your personal data or who we have good reason to believe you wish us to disclose your personal data to such as, for example, the recipient of a product you have purchased
  • Any business we use for or in connection with any part of the order fulfilment process such as the processing of credit card payments
  • Any business that looks after or operates any of our computer servers which process personal data
  • Any business we use to produce or send out marketing material on our behalf
  • Any party to whom it is appropriate or necessary to disclose personal data in connection with any complaint or claim you make to us, such as our insurers or insurance brokers
  • Any party to whom we are required or entitled to disclose your personal data in accordance with the Data Protection Act 1998

We will only disclose such personal data to any third party as is necessary to enable them to carry out the function or purpose for which it is disclosed. For example, we will only disclose such personal data to a carrier as is necessary to enable them to deliver or collect your product.

We do not sell or otherwise disclose any personal data to any third party so that they can send you their marketing material.

By providing us with your personal information you consent to our processing your personal data for the above purposes. You also consent to our transferring your information to countries or jurisdictions which do not provide the same level of data protection as the UK, if necessary, for the above purposes. If we do make such a transfer, we will, if appropriate, put a contract in place to ensure your information is protected.

The personal information you are required to provide when you register should be true and accurate at the time of completion. You agree not to impersonate any other person or to use a false name or personal details which you are not authorised to use.


We take a range of appropriate technical and organisational measures which are intended to prevent unauthorised or unlawful processing of personal data and accidental loss or destruction of, or damage to, personal data. The following are only examples of the various steps we take to protect your personal data.

When you pay for your order online, we work with a reputable third party payment gateway Paypal. Paypal uses internet standard encryption technology, Secure Socket Layer (SSL), which encodes your credit card details before it is sent. Furthermore, as required by the UK Data Protection Acts of 1984 and 1998 and the Privacy and Electronic Communications (EU Directive) Regulations 2003 we follow strict procedures in the storage and disclosure of information, which you have provided to us, to prevent unauthorised access. Our security procedures mean that we may occasionally request proof of identity before we are able to disclose personal data to you.

We require all third parties to whom any personal data is disclosed to keep it secure, treat it as confidential information and only use it for the purpose of providing their services and to fully comply with all applicable provisions of the Data Protection Act 1998.

We will not disclose your personal data to any third party except as set out in this Privacy Policy.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us at our office or emailing us at     sales@bestforbabyonline.com

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Best for Baby Ltd, Sunset View, Cowbroads Lane, Old Leake, Lincolnshire, PE22 9QU.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.