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About us

My name is Deborah and I am the Managing Director of Best for Baby Ltd. 

We are an established online family company setup in May 2007 following the birth of our son when we could not find the products we needed, hence our search begun to find the right baby essentials. We are based in rural Lincolnshire and have built up a strong portfolio of brands including Woombie, Halo Sleep Solutions, Angel Dear, Cozy Cover, Nuroo, Gloop Baby Care, Jeep and Animal Planet along with many other respected companies from the USA who we sell and distribute for in the UK and Europe. Our retail website has grown as a place to shop for parents looking for the ideal gift or sleep product. 

I am a strong believer in buying only the best quality products, hence the products we buy have been safety tested by the relevant bodies and are certified as such, where possible we buy products that are organic or made of materials from a sustainable source.

 Many of the items featured have been used or tested on my children or immediate family so we can sell with confidence, plus I can give first hand advice should you need it.

 Thanking you for viewing our shop and if you have any helpful comments or ideas on our products then please contact us.