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About us

My name is Deborah and I am the Managing Director of Best for Baby Ltd a truly family business since 2007 based in rural Lincolnshire. My husband Ian is commercial director, and our daughter Charlotte now advises us on design and content, she has helped us since she was 6 years old, she designed the logo when the company started. Our son Sebastian tested a lot of the products when he was a baby, hence we have only sourced suppliers that we have trust and confidence in. Many have been with us since the beginning.

It all started following the birth of our son when we could not find the products we needed, hence our search begun to find the right baby essentials. and we have built up a strong portfolio of brands including Woombie, Halo Sleep Solutions, Angel Dear, and Baby Studio along with many other respected companies from the USA who we sell and distribute for in the UK and Europe. Our retail website has grown as a place to shop for parents looking for the ideal gift or sleep product. 

I am a strong believer in buying only the best quality products, there are so many cheap copies on the market today, hence the products we buy have been safety tested by the relevant bodies and are certified as such, where possible we buy products that are organic or made of materials from a sustainable source, with the need for environmental protection this is one of our key aims.

 We are happy to answer any questions or suggetsions you may have on our products. and thank you for viewing or shop.